Are you a clinic owner looking for better marketing results?

We help health clinics get patients through results-driven marketing

Your Clinic Needs to Stand Out

As a clinic owner you want to a vibrant, growing clinic with a constant stream of new patients. But there's a lot of competition and you need to stand out from the crowd. 

Marketing your clinic takes time, skill and persistent effort. Plus you need to focus on running a clinic.

That's where we come in.

We provide a done-for-you marketing service creating patient focused blogging to build your clinical practice.

Why Blogging?

  • Build Authority

    Patients need to trust that you are an expert in solving their problem. 

  • Create Connection

    Get potential patients to know your clinic before they step through the clinic doors. 

  • Build Trust

    Through informative & engaging content, patients build trust with you and your brand. 

  • Improve Web Search Ranking

    Blogging improves your visibility on the web so more patients find you. 

5 Components to Successful Blog Marketing

From our extensive work with clinics we have created a repeatable system for marketing your clinic. The keys to growing your clinic through blogging content need to include these 5 steps: 

  • 1

    Create Great Content

    We understand your service focus and target patient demographic and create content that engages, informs and educates. 

  • 2

    Get in Front of New Patients

    We help you reach new people who may not be aware of your brand and services. We use Facebook to promote your blog content targeting the right audiences and delivering cost effective campaigns. 

  • 3

    Engage Past Patients

    Don't forget about your past patients. They want to hear from you. Delivering great health & wellness education can help you stay top-of-mind when they have a health issue in the future. 

  • 4

    Create an Ongoing Conversation

    We use the power of content upgrades to collect new patient email addresses so you can continue to connect with them at no cost. 

  • 5

    Measure What Matters

    Likes and shares don't matter unless it helps bring in new patients. We help you track phone calls from your website and focus on the metrics that matter. 

Our Approach Focuses on the Important Things

  • Engaging Content

    We create blogs that patients read. 

  • Visuals that Wow

    Blog visuals taken care of for you. 

  • More Patient Leads

    We create ways to capture more patient leads online.

  • Reach Past Patients

    Get in front of old patients with done-for-you e-newsletters. 

  • Get More Social Reach

    We get your blogs in front of more people on social. 

  • Results Measured

    Stay up-to-date with how your blogs are performing.

Andrew Koppejan, PT, MScPT, BBA
Andrew Koppejan, PT, MScPT, BBA

Led by a Practicing Clinician

Clinical Marketing is run by Andrew Koppejan, a practicing physiotherapist and content marketer. 

Andrew received his Masters of Science in Physical Therapy from the University of Alberta and a Bachelor of Business Administration in Marketing. He has been practicing as a physiotherapist for over eight years. Prior to this, Andrew held various positions in marketing and business development leading branding and marketing initiatives. 

Andrew has also worked extensively with a variety of health clinics on branding, local marketing, blogging content and online advertising. Andrew has tested various marketing strategies and has identified what works for clinics on a budget to attract and build a growing practice.

In addition to his work with clinics, Andrew launched an online community of practice for physiotherapists which now has over 3,500 registered members within Canada. He also co-hosts a podcast on practice management and improvement for health professionals. 

He also has written a book for clinicians on sleep health called Go To Bed: The Clinician's Handbook for Understanding Sleep

Andrew is passionate about the intersection between patient care, engagement and communications and loves working with clinics to enable them to help more patients live better lives. 

What Our Clients Say

Tenielle-Magee

Clinical Marketing is a powerful tool for physiotherapy clinics of all sizes. They worked with my clinic to create a customized program that met my needs, and provided metrics to monitor my progress. These metrics were used to provide me with proven results, often blowing away my expectations.

Tenielle MaGee

Physiotherapist & Clinic Owner

Getting Started is Easy

Free Consultation & Demo

Request a free consultation to talk about your clinic marketing goals & challenges. Let's find out if we're a good fit working together.

Content & Tracking Onboarding

We work with you to identify your specific content niche and set up the right tracking so results can be measured.

Launch & Promote Your Content

We handle the everything, from writing, to editing, publishing, newsletters, social media advertising—every single month.

Simple Pricing that Works for You

We offer 3 different pricing plans for clinic owners: 

  • Lite Plan: delivers a monthly blog post and email newsletter
  • Reach Plan: increases the reach of the blog content through Facebook advertising.
  • Reach Plus Plan: adds new patient lead capture & nurturing through monthly blog post content upgrades
Monthly Billing
Quarterly Billing (Save 10%)

Lite

$875 / Month

  • 1st Month Onboarding:
  • Clinic Onboarding
  • Clinic Brand & Patient Research
  • Marketing Conversion Onboarding
  • Content Calendar for first 3 months

  • 2nd Month Onward:
  • Ongoing Content Planning & Research
  • New Blog Post Every Month
  • Copy Editing
  • Feature & In-Post Image Sourcing & Optimization
  • Blog Publishing to Clinic Website
  • Email Newsletter to Patient Database

More Reach

$1075 / Month

  • 1st Month Onboarding:
  • Clinic Onboarding
  • Clinic Brand & Patient Research
  • Marketing Conversion Onboarding
  • Content Calendar for first 3 months

  • 2nd Month Onward:
  • Ongoing Content Planning & Research
  • New Blog Post Every Month
  • Copy Editing
  • Feature & In-Post Image Sourcing & Optimization
  • Blog Publishing to Clinic Website
  • Email Newsletter to Patient Database
  • Facebook Post Creation & Scheduling (3 Posts)
  • Facebook Ad Set-Up, Monitoring & Reporting

More Reach Plus

$1500 / Month

  • 1st Month Onboarding:
  • Clinic Onboarding
  • Clinic Brand & Patient Research
  • Marketing Conversion Onboarding
  • Content Calendar for first 3 months (blogs & upgrades)

  • 2nd Month Onward:
  • Ongoing Content Planning & Research
  • New Blog Post Every Month
  • Copy Editing
  • Feature & In-Post Image Sourcing & Optimization
  • Blog Publishing to Clinic Website
  • Email Newsletter to Patient Database
  • Facebook Post Creation & Scheduling (3 Posts)
  • Facebook Ad Set-Up, Monitoring & Reporting
  • Content Upgrade for Each Blog Post
  • 3 Part Drip Email Sequence Post Upgrade
  • Monthly Reporting of New Leads

Ready to Get Sarted?

You Have Questions? We Have Answers

What does the clinic onboarding consist of?

After signing up, we do our clinic onboarding interview where identify the best content focus to help you grow your clinic. We review marketing goals and your target audience and define an overall voice and style for the blog posts. 

What does marketing conversion onboarding consist of?

We work with you to ensure that proper tracking of phone calls is taking place on your clinic website so that we can track more than page views etc. We connect this with Google Analytics so we can provide accurate reporting for you on a monthly basis. 

If you don't have analytics set-up with your website we can help set-up that up for you with one of our add-on packages. 

Can I review the blog posts before they're published on our site?

Absolutely! We require your sign-off before any blog post is published to your website. You are free to provide revisions to the blog post to ensure information properly reflects your clinic. 

What can I expect to spend per month on Facebook advertising?

You are responsible for any monthly spend on Facebook. The amount you spend is up to you. We can provide recommendations based on our experience and the specifics of your current target patient demographics. We can provide a recommended budget and will ensure we don't go beyond this amount. 

What do you include in the email newsletter?

We have found it best to promote the new blog post to your patient database as well as including one promotional message within the email. We focus on writing email subject lines and copy that improve open and click through rates while maintaining the right style and tone for your clinic. 

What if I don't have an email newsletter system?

No worries! We can provide recommendations for a number of excellent email software providers. If you need help with setting things up we can help with that with an add-on package. 

Is there a minimum commitment with your service?

There is an initial three month commitment with our service, but after that it is month to month. 

Ready to Grow Your Clinic?

Start here. Request a free consultation to talk this week about how to get started.